The sales of Clarins HydraQuench Moisture Replenishing lip balm skyrocketed overnight after Lupita dropped a tube into Ellen Degeneres’ hat which the host was using to collect money to pay a Pizza delivery man. Photo/AFP
Host Ellen DeGeneres during the Oscars at the Dolby Theatre on March 2, 2014 in Hollywood, California. When Lupita dropped the tube into the hat, Ellen excitedly picked it up and said: “Lupita’s lip balm! That’s worth something!” Photo/AFP
Thursday, March 6, 2014
By Antony Karanja
Kenyan actress and Oscar winner Lupita Nyong’o on Sunday sparked an immediate sellout of lip balm across the US.
The
sales of Clarins HydraQuench Moisture Replenishing lip balm skyrocketed
overnight after Lupita dropped a tube into Ellen Degeneres’ hat which
the host was using to collect money to pay a Pizza delivery man.
When Lupita dropped the tube into the hat, Ellen excitedly picked it up and said: “Lupita’s lip balm! That’s worth something!”
Immediately
# Lupitaslipbam started trending on twitter as viewers tried to find
out the brand of the lip balm. Once they found out, the lip balm flew
off the shelves.
LIP BALM REAPED FROM FREE ADVERTISING
The French beauty brand immediately reaped big from the thirty seconds free, organic social advertising.
Companies are known to shell out as much as Sh 173 million ($2
million) for a 30 second ad spot on US premier events which include the
Super Bowl and baseball’s penultimate matchups, The World Series.
Clarins
Group, a French luxury cosmetics company put out a press release on
Monday reporting that the lip balm had been sold out in stores across
the US and was only available online.
To satisfy the
demand, the company had to order additional stocks from France and also
offered, through their website, limited free shipping for the product.
The lip balm is currently not available over the shelves but it is available online.
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