If you add specially protected data to your profile, we'll use it to personalize content
Because you chose to add your religious views, political views or whether you're interested in men or women to your Facebook profile, we want to make sure you know it's data that's specially protected under EU law. If you decide to keep it on your profile, we'll share it with the people you choose and use this data to personalize features and products. Select Accept and Continue to confirm that we can use this data in these ways if you share it, or Manage Data Settings to delete or make choices about this data.
What's collected
EU law sets special rules and protections around the processing of "Special Categories of Personal Data," which includes your religious views, political views or whether you're interested in men or women. We allow you to add this information on your profile so the people you want can see it. We receive, process and store this information when you choose to add it.
How we use it
We'll only use this data with your permission. We'll make it visible on your profile to the people you want and use it to personalize features and products.
Let us know if you accept that we use data with special protections that you added to your profile in these ways, or manage your data settings to delete or review and make choices about how we use this data.
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We show you better ads by using data from advertisers, app developers and publishers
We care about protecting your privacy. We don't sell your data, and we've designed our ad system so we can show you relevant and useful ads without telling advertisers who you are. To show you better ads, we use data that advertisers, app developers and publishers provide us about your activity off Facebook Company Products. This data includes your use of partners' websites and apps and certain offline interactions with them, like purchases. You control whether we use this data to show you ads. To confirm we can use this data to decide which ads to show you, select Accept and Continue. If you don't want us to use this data to decide which ads to show you, select Manage Data Setting.
What's collected
We receive data from advertisers, app developers and publishers about you and your interactions with them off Facebook Company Products.
Here are some examples of data that partners may share with us:
- Your activities on websites and apps that use Facebook Business Tools, such as our pixel or our Like button, including when you buy something online or download an app
- Your offline interactions with partners, like buying a helmet at a cycling shop
How we use it
This data helps us decide which ads to show you across Facebook Company Products, like Facebook and Instagram, as well as on the websites, apps and devices that use our advertising services. For example, if we learn that you recently purchased a lamp, we may show you ads for items like rugs or pillows.
Advertisers come to Facebook to reach groups of people with certain attributes, for example, women aged 18-34 who are interested in gaming. We can help advertisers do that without us telling them who you are.
Let us know if you accept that we use data from advertisers, app developers and publishers based on your online and offline activity, to decide which ads to show you across Facebook Company Products, including Facebook and Instagram, as well as on websites, apps and devices that use our advertising services.
If you don't want us to use data from partners to decide which ads to show you, you can manage your data setting on Facebook. Keep in mind we'll still use data from partners to provide, personalize and improve our products, to promote safety, security and integrity, and to provide measurement, analytics and other business services, as described in our Data Policy.
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Turn on face recognition if you want us to use this technology
If you turn this setting on, we'll use face recognition technology to understand when you might appear in photos, videos and the camera to do things like help protect you from strangers using your photo, find and show you photos you're in but haven't been tagged, tell people with visual impairments who's in a photo or video, and suggest people you may want to tag. Select Accept and Continue to turn on face recognition or Manage Data Setting to keep it turned off.
What's collected
Face recognition is a technology that analyzes the photos and videos you're in to calculate a unique number ("template") for how you appear in images. When your face recognition setting is on, we collect and process this template and compare it with analyses of other photos and videos to recognize when you may be in those photos or videos.
How we use it
We process this data in order to do the following:
- Help protect you from strangers using your photo to impersonate you, and other ways that help us protect our users, our platform and the public from harm or abuse
- Find and show you photos you're in but haven't been tagged in
- Suggest people you may want to tag
- Improve and develop our services for you and others, like telling people with visual impairments who's in a photo or video
- Show personalized content to you and others, like suggesting camera filters that you or your friends might also enjoy
Your face recognition setting is currently turned off. Select Accept and Continue if you accept Facebook using your face recognition data and want to turn it on or Manage Data Setting to keep it turned off.
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Please accept our updated Terms to continue using Facebook
We've updated our Terms to better explain our service and what we ask of everyone using Facebook.
We've made it easier for you to control your data, privacy and security settings in one place, which you can do any time in Settings. We've also updated our Data Policy and Cookies Policyto reflect the new features we've been working on, and to explain more about how we create a personalized experience for you. Updates include:
- new features such as Marketplace, camera effects and accessibility tools
- more detail about how our systems process things you share, such as text, photos and videos
- how we share information, systems and technology across the Facebook Company Products, including WhatsApp, Instagram and Oculus
- adding Instagram, a service provided by Facebook Ireland, to the Data Policy
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You're all set!
Thanks for reviewing this information. You can visit Settings anytime to see the choices you made and manage your data settings.
By clicking I Accept, you accept the updated Terms. If you don't want to accept the Terms, see your options.
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