Carey Eaton, an Australian-born internet entrepreneur and founder of One Africa Media, the largest online classifieds company in Africa, has been murdered in an armed robbery attack in Nairobi, Kenya, according to news reports.
The Kenyan newspaper, The Daily Nation,
reported that Eaton, 41, was shot at a friend’s house in an upmarket
suburb in Nairobi during an armed robbery attack on Thursday morning.
”The deceased was at a friend’s party where four armed robbers appeared
and demanded money. He was shot as he attempted to dash away from the
scene,” police spokeswoman Zipporah Mboroki told the AFP.
Eaton was born in Australia, but he also had Kenyan citizenship since
he was a third generation Kenyan. He was previously the Chief
Information Officer of SEEK.com.au,
an Australian job-finding website. He moved to Kenya in 2010 where he
cofounded the online classifieds business One Africa Media, which owns
stakes in Nigerian job portal Jobberman, property listing site Private
Property, travel booking site Safarinow and Cheki, Africa’s largest car
classifieds site. One Africa Media had operations in at least 8 African
countries, and in 2013, the company raised $20 million in funding from Eaton’s former employer, SEEK.
Tributes have been pouring in for the slain entrepreneur, with
several of Eaton’s friends, colleagues and associates taking to social
media to mourn his death and pay their tributes.
Erik Hersman, a co-founder of tech accelerator the Savannah Fund,
referred to the late Eaton as “one of the true sparks of genius in
Kenya’s tech ecosystem” in a blog post; while Iroko TV founder Jason
Njoku called the deceased entrepreneur “a pioneer in African internet
Eaton leaves behind a wife and 4 children.
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