Sunday, 26 July 2015

E-Commerce Innovation by Hilda Moraa:GES2015

Hilda Moraa is one of the founding partners of Weza Tele Limited which was this year acquired by AFB for 154 million Kenyan shillings

Her company, Weza Tele provides a number of  value added mobility solutions in commerce, supply chain, distribution and mobile payment integration, with these solutions in use not just in Kenya but also the likes of Tanzania, Zimbabwe and Nigeria.

 Ms. Hilda graduated with a Bachelor’s Degree in Business Information Technology from Strathmore University

 She has published and written numerous research papers and journals on the thematic focus of ICT, development and entrepreneurship.

She even recently wrote  a book.

Kenyans & Business leader form around the world got to listen to her story of success and failure during today’s GES Summit attended by  President Barrack Obama at U.N Gigiri.


Here is more on her enterprenurial journey  as nnarrated by her:

Article is as written by IBM Smart Camp blog:

How she started her company:

Weza Tele Ltd was born out of a project that I worked on during my undergraduate studies at Strathmore University.

The idea for the project came to me when I was working as a data analyst at a large global beverage and distribution company. I saw the challenges they faced within their distribution systems, so I conducted market research and documented those challenges then decided to develop an ordering solution prototype as my final year project. The prototype scored an “A”, and also won the top prize at the 2011 Mobile BootCamp. I think the project won because it provided a real solution to a real need that I experienced, which was now well solved while working in the global beverage company.

After graduation, I decided to develop the idea further beyond a school project. At that time I was a member at iHub, a local innovation hub for the technology community, and was looking for a team who was as passionate as I was. That is where I met Sam Kitonyi who was working at Nailab, a local business incubator, as the project manager. Sam had worked for over three years on e-commerce solutions with a local distribution company. The two of us later met Newton Kitonga at iHub. Newton had also worked on ordering solutions while doing his Masters program at  Strathmore University.

Together we founded Weza Tele Limited the house of our ideas – driven by a passionate team with a shared vision, ready to stat working on bringing our idea to fruition.

Our solution addresses the daily inefficiencies faced by small and medium fast moving consumer goods distributors. Currently, many small and medium distributors that deal with ordering and distribution of products or services are bogged by the day-to-day challenges of such a business. Those challenges include: having to place entries manually, tracking orders, long queues of retailers waiting to place orders, delivery delays to the retailer, costly brokers at the middle of the distribution channel, and orders placed by phone, which are inefficient, fraud-ridden, and cumbersome.

Article credits:

IBM Smart Camp

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