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Sunday, 26 July 2015
E-Commerce Innovation by Hilda Moraa:GES2015
Hilda Moraa is one of the founding partners of Weza Tele Limited which
was this year acquired by AFB for 154 million Kenyan shillings
company, Weza Tele provides a number of value added mobility solutions
in commerce, supply chain, distribution and mobile payment integration,
with these solutions in use not just in Kenya but also the likes of
Tanzania, Zimbabwe and Nigeria.
Ms. Hilda graduated with a Bachelor’s Degree in Business Information Technology from Strathmore University
has published and written numerous research papers and journals on the
thematic focus of ICT, development and entrepreneurship.
& Business leader form around the world got to listen to her story
of success and failure during today’s GES Summit attended by President
Barrack Obama at U.N Gigiri.
Here is more on her enterprenurial journey as nnarrated by her:
Article is as written by IBM Smart Camp blog:
How she started her company:
Weza Tele Ltd was born out of a project that I worked on during my undergraduate studies at Strathmore University.
idea for the project came to me when I was working as a data analyst at
a large global beverage and distribution company. I saw the challenges
they faced within their distribution systems, so I conducted market
research and documented those challenges then decided to develop an
ordering solution prototype as my final year project. The prototype
scored an “A”, and also won the top prize at the 2011 Mobile BootCamp. I
think the project won because it provided a real solution to a real
need that I experienced, which was now well solved while working in the
global beverage company.
After graduation, I decided to develop
the idea further beyond a school project. At that time I was a member at
iHub, a local innovation hub for the technology community, and was
looking for a team who was as passionate as I was. That is where I met
Sam Kitonyi who was working at Nailab, a local business incubator, as
the project manager. Sam had worked for over three years on e-commerce
solutions with a local distribution company. The two of us later met
Newton Kitonga at iHub. Newton had also worked on ordering solutions
while doing his Masters program at Strathmore University.
we founded Weza Tele Limited the house of our ideas – driven by a
passionate team with a shared vision, ready to stat working on bringing
our idea to fruition.
Our solution addresses the daily
inefficiencies faced by small and medium fast moving consumer goods
distributors. Currently, many small and medium distributors that deal
with ordering and distribution of products or services are bogged by the
day-to-day challenges of such a business. Those challenges include:
having to place entries manually, tracking orders, long queues of
retailers waiting to place orders, delivery delays to the retailer,
costly brokers at the middle of the distribution channel, and orders
placed by phone, which are inefficient, fraud-ridden, and cumbersome.